Frederique’s Choice Partnership

Frederique’s Choice Partnership When we see something exceptional here at, we go for it, which is how we’ve been able to obtain such great partnerships throughout the years — first with our small group of sustainable flower farms, then with artisans like Kathy Davis, and now with the fashion (and flower!) icon, Frederique van der Wal. Who is Frederique van der Wal? If you aren’t already familiar with Frederique Van Der Wal, now is the time to get to know her! This darling of Holland has lived a life in “full bloom,” first working in the fashion world and now running her own flower company, Frederique’s Choice.  This professional shift followed her lifelong obsession with flowers, as she was raised in Holland where flower appreciation and inspiration is a way of life. She hosted a television show on the Discovery Channel (The Invisible Journey with Frederique) all about the journey flowers, and in 2005 the Dutch government actually named a Lily after her.


New York City

New York City Last month, Flowerbud participated in a media event in New York City, one of my favorites cities to visit.Of course, New York in early spring isn’t the most conducive weather to see Tulips and Iris blooming, so I had to get creative and turn my hotel room in a greenhouse! Check out my hotel room the evening before the event! After the event I decided to check out the local flower scene. First on my list was the flowers and produce at Union Square Park.  I’ve seen a lot of flowers in my 20 years in the industry, but I was still amazed at the quality of flowers offered at the market.  The Oriental Lilies were enormous, still in buds – I really enjoy seeing folks appreciate the product in bud form, and enjoying up to 2 weeks of watching these amazing flowers blossom into full bloom.   The cut branch blossoms were lovely – and no one could resist – everyone was carrying a bunch or 2.  Quince, Forythia and Peach Blooms filled the market.      Then I was of