Frederique’s Choice Partnership

Frederique’s Choice Partnership When we see something exceptional here at, we go for it, which is how we’ve been able to obtain such great partnerships throughout the years — first with our small group of sustainable flower farms, then with artisans like Kathy Davis, and now with the fashion (and flower!) icon, Frederique van der Wal. Who is Frederique van der Wal? If you aren’t already familiar with Frederique Van Der Wal, now is the time to get to know her! This darling of Holland has lived a life in “full bloom,” first working in the fashion world and now running her own flower company, Frederique’s Choice.  This professional shift followed her lifelong obsession with flowers, as she was raised in Holland where flower appreciation and inspiration is a way of life. She hosted a television show on the Discovery Channel (The Invisible Journey with Frederique) all about the journey flowers, and in 2005 the Dutch government actually named a Lily after her.